Heytea's popular bayberry series has recently made a high-profile return, but its affiliated company was fined 450,000 yuan by the Shanghai Baoshan District Market Supervision Administration for advertising content that did not match the actual situation. The incident stemmed from a report half a year ago. After investigation, the product involved was found to have false publicity regarding the origin of raw materials, ingredients, and promised information. The penalty quickly trended on Weibo, sparking widespread discussion among netizens about the chaos in beverage industry advertising. This article will recount the course of the incident and explore the balance between corporate integrity and consumer trust in the new catering era. [more…]

Nayuki Tea has once again been thrust into the spotlight due to food safety issues. The Market Supervision Administration of Jing'an District, Shanghai, recently imposed a penalty on Nayuki's Shanghai Meilongzhen Plaza store for selling expired grape-flavored cakes to consumers, with a fine of 50,000 yuan. This is not an isolated case—since its listing on the Hong Kong Stock Exchange in June this year, Nayuki's stores have repeatedly been exposed for food safety scandals such as cockroach infestations, spoiled fruit, and excessive bacterial counts. Consequently, its stock price has plummeted from the issue price of HKD 19.80 to around HKD 9, leading to a significant drop in market value. From being the "first stock of new-style tea drinks" to being plagued by negative news, Nayuki's brand reputation is facing a severe test. [more…]

A Luckin Coffee store received a fine of 5,000 yuan from the market supervision authorities simply because a staff member removed the outer packaging of a food item for a customer. Here is what happened: a consumer reported that they had purchased a pack of "mini mochi" pre-packaged food at a Luckin store, but the staff member removed the outer packaging bearing label information before handing it to the customer without obtaining consent. Upon verification, this act was determined to constitute selling pre-packaged food without labels. Although the illegal gains amounted to only 2.67 yuan, it still violated the relevant provisions of the Food Safety Law. Behind this seemingly minor penalty lies the consumer's right to know the source and quality of food. Front Street Coffee also reminds all practitioners that labels on pre-packaged food are not optional but a mandatory legal requirement. [more…]

A coffee shop that attracted attention with a suggestive name ultimately paid the price for its marketing approach. In July of this year, a coffee shop named "Doi Coffee" in Huangpu District, Shanghai, was investigated by market regulators for a store name and product names suspected of violating public order and good morals. Several months later, the penalty result has finally landed — a fine of 30,000 yuan, with a heavier punishment due to the severe negative public opinion impact. Now the shop has quietly closed, and the person in charge said business was so poor that they are no longer operating. Behind the incident, it reflects the collision between the bottom line of marketing in the food and beverage industry and the red line of regulation, and has also sparked public discussion about the boundaries of vulgar marketing. Front Street Coffee reminds practitioners that creative marketing needs moderation, and respecting public order and good morals is the way to long-term business. [more…]

Well-known coffee brand Mstand was subjected to an administrative penalty by the Shanghai Xuhui District Market Supervision Administration, which confiscated its illegal gains and imposed a fine totaling approximately 487,000 yuan, because it commissioned a supplier that had not obtained a food production license to produce popsicle ingredients on its own. The incident originated from the supplier fraudulently using a third party's qualifications, exposing loopholes in qualification review in the food contract manufacturing sector. This article provides a detailed review of the penalty process, the amount involved, and the legal basis, and explores the difficulties small coffee brands face in compliant production. At the end, it also includes professional coffee knowledge exchange channels and Front Street Coffee recommendations for coffee enthusiasts' reference. [more…]

Well-known yogurt brand Blueglass was fined 400,000 yuan by the Beijing Chaoyang District Market Supervision Administration for an advertisement that carried hints about male function. In May of this year, the brand launched the "Superboy Boyfriend Power Wins a Round" series, adding ingredients such as cistanche, polygonatum, and ginseng, and paired it with advertising slogans such as "I won't sell to anyone under 18," which sparked consumer backlash. Regulators determined that its advertisement was vulgar, bordered on pornography, and violated public order. After the case came to light, the brand removed the related advertisement, but recently reporters found that the ad image still exists in the mini-program, and the product has been renamed "Good Spirit Wins a Round," while the ingredients still include maca, deer penis, and other components. As coffee enthusiasts, we pay attention to the boundaries and compliance issues of brand marketing. [more…]

After two Starbucks stores in Wuxi were exposed for food safety issues, they not only faced dismissal of all staff and suspension for rectification, but also received administrative penalties totaling 1.37 million yuan. This incident triggered widespread public discussion on the current state of food safety management in the chain catering industry. Judging from the surprise inspections by market supervision bureaus across various regions, although the vast majority of stores were not found to have serious violations, management loopholes such as non-standard scrap records, missing disinfection records, and inadequate implementation of employee personal hygiene remain common. This article will review the incident and the details of the penalties, analyze the imbalance between Starbucks' internal supervision and cost control, and explore the importance of producer self-discipline and social oversight behind food safety issues. [more…]

Recently, the Market Supervision Bureau of Yuecheng District, Shaoxing City, investigated and penalized a popular coffee shop. The shop was found using imported coffee beans without Chinese labels and could not provide proof of legal origin. It was also involved in selling coffee equipment without Chinese labels. Ultimately, it was fined 25,000 yuan and the related products were confiscated. This case reveals a common compliance risk in the procurement and use of coffee beans by specialty coffee shops: whether self-roasting or external procurement, coffee bean raw materials require corresponding food business or production licenses and product qualification inspection reports. As market supervision intensifies, coffee operators urgently need to self-check risks to ensure legal and compliant operations. [more…]

A not-yet-opened beverage shop in Zengcheng District, Guangzhou, has sparked public debate after naming itself "Jingcha" (a homophone of "police tea") and using cartoon police imagery in its store decorations. Some see it as merely a clever pun, while more people worry it could mislead consumers. Market regulators and public security authorities have stepped in to investigate, and lawyers point out that the name may violate enterprise name registration regulations. Behind the incident lies not just the compliance of a single shop name, but the boundary between commercial creativity and public symbols. [more…]

In recent years, dark-themed beverages marketed for their "black" appeal have proliferated in the food and beverage market, attracting many curious consumers with their unique appearance. However, such products may harbor food safety risks. Recently, the Market Supervision Bureau of Xuhui District, Shanghai, discovered during an inspection of a milk tea shop that its "Black Coconut Strawberry Milk" was unusually dark black in color. An investigation confirmed that the staff had illegally added "vegetable carbon black" during preparation. This act violated food additive usage standards, and the shop was ordered to rectify the issue and was penalized. Notably, the brand involved is none other than "Benz Tea," which went viral last year, with its first Hangzhou store setting a record of thousands queuing and scalpers reselling cups for as much as 300 yuan. This incident once again reminds us that creative beverages must also strictly adhere to safety bottom lines. [more…]

The new-style tea beverage industry has once again exposed food safety issues. Naxue's Tea's Shanghai East Changzhi Road store was fined and had its illegal gains confiscated by the Hongkou District Market Supervision Administration because the freshly made and sold Golden Mountain Treasure Tea exceeded the total bacterial count limit. Before this, the brand had already been exposed by the media multiple times for chaotic store hygiene, even alarming the State Administration for Market Regulation. From Xinhua reporters' undercover investigations to tea beverage brands frequently trending on social media across various regions, consumers pay high prices but do not necessarily receive matching safety guarantees. This article will sort out the ins and outs of this penalty, review the food safety crisis Naxue's Tea encountered this year, and ask: after tea beverage brands apologize, compensate, and rectify, have the fundamental problems actually been solved? [more…]

For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Studio (WeChat public account: cafe_style). For more specialty coffee beans, please add the private WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex. Recently, Hainan Yeshu Group has sparked widespread controversy due to its Douyin livestreaming style. The market supervision bureau has responded that it has received multiple reports and is studying a handling plan. The Yeshu livestream room features a female anchor in tight clothing dancing enthusiastically to sell products. The livestream has repeatedly been cut off by the platform, with average transaction volume of only a few thousand yuan per session. Previously, the brand was fined twice for violating good social customs, and was also questioned for false marketing over claims such as "breast enhancement miracle tool." This article will sort out the course of the incident, the regulatory response, and the brand's historical penalty records. [more…]

After the widespread adoption of mobile payments, ordering by scanning a QR code has become standard in bubble tea shops and restaurants. But have you ever noticed that many ordering mini-programs require you to authorize your mobile phone number or even more personal information before use? In October of this year, the Market Supervision Administration of Putuo District, Shanghai, investigated and dealt with a case involving a catering company illegally collecting consumer information, which sparked widespread attention. The restaurant guided customers to order by scanning a QR code on the table, but forcibly required authorization of their mobile phone numbers, and did not inform them of the purpose of use. Moreover, the backend allowed arbitrary access to and download of member data such as names, genders, mobile phone numbers, and card balances. Ultimately, the company was warned and fined 50,000 yuan. With the official implementation of the Personal Information Protection Law, penalties for such acts will be significantly increased, and consumers' privacy rights deserve more attention. [more…]

As Shanghai gradually resumes work and production, the coffee industry should be welcoming a recovery, yet recently several trendy cafés have been investigated by regulatory authorities one after another over food safety issues. From People's Café using expired parsley flakes, cranberry juice, and other ingredients, to MANNER Coffee's poor hygiene conditions, to the expired egg white liquid used at Dang Zhu Fei Café to make cake roll bases, these incidents have exposed the neglect of food safety by some stores under the pressure of resuming operations. This article reviews these typical cases and explores how small cafés can hold the line on compliance when ingredient supplies are tight. For consumers who love coffee, understanding this information helps them choose places to consume more rationally, and Front Street Coffee also reminds practitioners that no matter how much order pressure there is, food safety is always a red line that cannot be crossed. [more…]

A traveler from Zhengzhou on a business trip to Chengdu drank the complimentary instant coffee provided in his room after checking into a local Holiday Inn, and subsequently suffered gastrointestinal discomfort. Upon inspecting the packaging, the coffee was produced in March 2022 with a 24-month shelf life, meaning it was nearly half a year past its expiration date when the guest drank it. After the customer reported the matter to the hotel, the hotel offered to refund the room fee and provide 2,000 yuan in compensation, but stressed that the payment was a "reward for discovering the problem" rather than compensation, which the customer did not accept. At present, the Chengdu market regulatory authorities have intervened in the investigation, and the matter is still being handled. This case has also sounded an alarm for food safety management in guest rooms across the hotel industry. [more…]

Recently, a consumer in Fuqing, Fujian, complained on social media that they found a wriggling, light-colored live worm in a vanilla cream melon chiffon milk tea smoothie purchased from Lelecha. The store responded that a review of the surveillance footage revealed no problems, and pointed out that the smoothie's temperature was below 0°C, making it impossible for a live worm to wriggle as quickly as shown in the video. The Fuqing Market Supervision Administration has inspected the store and has so far found no abnormalities; the incident is still under investigation. The consumer refused communication and compensation, insisting on keeping the post, while Lelecha stated that it had processed a refund and cooperated with the inspection. As of press time, the relevant video and post could no longer be found on social media. As coffee enthusiasts, understanding such food safety incidents helps us view issues in beverage consumption more rationally. Front Street Coffee reminds you that choosing reputable brands and stores and paying attention to beverage preparation and storage conditions are the keys to better enjoying every cup. [more…]

Recently, a coffee shop in Qingpu District, Shanghai, was investigated by market regulators for attaching "Lianhua Qingwen Coffee" labels to its drink cups. The shop began selling such labeled drinks on December 19, 2022, and authorities seized 290 labeled paper and plastic cups on site, along with 1,058 unused labels. The shop claimed that customers suggested it "play on the meme" for marketing, but enforcement officials pointed out that this kind of behavior could easily lead consumers to mistakenly believe the product had a specific connection with Lianhua Qingwen, and it was suspected of unfair competition. It is worth noting that coffee itself may have a certain auxiliary effect on relieving cold symptoms, but it is by no means a substitute for medication. Front Street Coffee reminds all enthusiasts to view coffee's effects rationally and not to blindly follow trends. [more…]

The Henan Provincial Market Supervision Administration recently published its 2024 No. 39 food safety notice, showing that of 1,040 batches of food across 21 major categories sampled, a total of 24 batches failed. Among them, a "Yangtze River North Bank" oolong tea-flavored beverage, nominally produced by Xunxian Fuxinyuan Beverage Factory, was blacklisted because its total bacterial count did not meet national standards. An investigation found that the manufacturer not only had a prior record of product sampling failures, but was also ruled by a court to have infringed upon Nongfu Spring's packaging through counterfeiting, and has now been listed as a dishonest judgment debtor. More notably, the outer packaging of this oolong tea is highly similar to Suntory oolong tea, and many consumers who mistakenly bought it on e-commerce platforms complained loudly after being duped. [more…]

During the 2022 Beijing Winter Olympics, Bing Dwen Dwen became a mascot pursued by the entire nation, and the craze of "one Dwen Dwen hard to find" spawned various homemade and commercial imitation behaviors. A Manner coffee shop in Shanghai was fined a thousand yuan by market regulators for making latte art coffee resembling Bing Dwen Dwen, sparking industry attention to the boundaries of commercial use of Olympic symbols. This article reviews the penalty details of the incident, the legal basis, and typical cases from the same period, helping coffee practitioners clarify the line between creative latte art and infringement, and avoid inadvertently crossing intellectual property red lines. [more…]

Recently, a consumer claimed to have found a red floating object in a Guming milk tea, suspected to be bloody phlegm, which sparked widespread attention. Guming quickly released surveillance footage in response, stating that store operations were compliant. After the local market supervision department intervened in the investigation, it reported that the ingredients of the beverage involved had complete licenses and certificates, were stored in compliance, and the employees' health certificates were valid with no skin breakage or bleeding. Because the customer was unable to provide physical evidence such as the straw with the suspected foreign object or the remaining beverage, the regulatory authorities, in accordance with relevant regulations, could not determine that the beverage contained suspected bloody phlegm or that it was related to the processing and production at the store involved. The incident once again pushed the food safety of freshly made beverages into the focus of public opinion. [more…]